G\u0131da g\u00fcvenli\u011fi kavram\u0131n\u0131n toplumda benimsenmesi ve yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131 amac\u0131 ile yola \u00e7\u0131kan G\u0131da G\u00fcvenli\u011fi Derne\u011fi, \u0130nternet’te, \u00f6zellikle e-posta yoluyla yay\u0131lan asparagas haberlere kar\u015f\u0131 harekete ge\u00e7ti. Yapt\u0131rd\u0131\u011f\u0131 ara\u015ft\u0131rma ile t\u00fcketicilerin \u0130nternet \u00fczerinden yay\u0131lan haberlerden olduk\u00e7a etkilendi\u011fini tespit eden dernek, t\u00fcketicilerde yanl\u0131\u015f \/ hatal\u0131 bilgi veren asparagas haberlere kar\u015f\u0131 do\u011fru bilgi verme ve bilin\u00e7 yaratma amac\u0131yla bir \u00c7a\u011fr\u0131 merkezi kurarak “G\u00fcvenli G\u0131da, Sa\u011fl\u0131kl\u0131 T\u00fcrkiye” projesinde ilk ad\u0131m\u0131 atm\u0131\u015f oldu. G\u0131da g\u00fcvenli\u011fi kapsam\u0131nda do\u011fru bilginin adresi olacak \u00e7a\u011fr\u0131 merkezinde, ayda 15 bin soruya yan\u0131t verilebilecek.<\/p>\n
Topluma “g\u0131da g\u00fcvenli\u011fi” kavram\u0131n\u0131 benimsetmek \u00fczere kurulan G\u0131da G\u00fcvenli\u011fi Derne\u011fi, toplumun internet yoluyla yay\u0131lan asparagas haberlere kar\u015f\u0131 bilin\u00e7 d\u00fczeyini art\u0131rmak \u00fczere “G\u00fcvenli G\u0131da, Sa\u011fl\u0131kl\u0131 T\u00fcrkiye” projesini ba\u015flat\u0131yor. \u00d6zellikle e-posta yoluyla yay\u0131lan zincir mesajlar\u0131n halk\u0131 g\u0131da g\u00fcvenli\u011fi konusunda olumsuz etkiledi\u011fini ve bu mesajlarla ger\u00e7ek d\u0131\u015f\u0131 bilgiler verildi\u011fini belirleyen dernek, halka “do\u011fru bilgi” vermeyi ama\u00e7l\u0131yor. Dernek, T\u00fcrk halk\u0131n\u0131n g\u0131da g\u00fcvenli\u011fi konusunda alg\u0131 ve bilin\u00e7 d\u00fczeyini \u00f6l\u00e7mek amac\u0131yla yap\u0131lan kapsaml\u0131 bir de ara\u015ft\u0131rma yapt\u0131rd\u0131. Yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re; T\u00fcrk t\u00fcketiciler g\u0131dalar yoluyla sa\u011fl\u0131klar\u0131n\u0131n bozulma olas\u0131l\u0131\u011f\u0131n\u0131 trafik kazas\u0131nda yaralanma olas\u0131l\u0131\u011f\u0131 ile e\u015fit g\u00f6r\u00fcyor. Ayn\u0131 ara\u015ft\u0131rmaya g\u00f6re, t\u00fcketiciler g\u0131da ile ilgili \u0130nternet’ten duyduklar\u0131 bilgilere inan\u0131yor ve sat\u0131n alma davran\u0131\u015flar\u0131nda bu bilgileri g\u00f6z \u00f6n\u00fcnde tutuyor.<\/p>\n
Ayda 15 Bin Soruya Yan\u0131t Verilebilecek<\/strong>G\u0131da g\u00fcvenli\u011fi konusunda do\u011fru bilginin adresi olacak “\u00c7a\u011fr\u0131 Merkezi”, ayda 15 bin t\u00fcketici sorusunu cevaplayabilecek. “G\u00fcvenli G\u0131da, Sa\u011fl\u0131kl\u0131 T\u00fcrkiye” projesi kapsam\u0131nda faaliyete ge\u00e7en \u00e7a\u011fr\u0131 merkezi, t\u00fcketicileri asparagas haberlere kar\u015f\u0131 bilin\u00e7lendirmenin yan\u0131 s\u0131ra, g\u0131da \u00fczerine merak edilen her t\u00fcrl\u00fc soruya da yan\u0131t verecek. Dernek, g\u0131dalar\u0131n \u00fcretim a\u015famalar\u0131ndan t\u00fcketim \u015fartlar\u0131na kadar geni\u015f bir yelpazede bilgi bankas\u0131na sahip olan \u00e7a\u011fr\u0131 merkezi arac\u0131l\u0131\u011f\u0131 ile halk\u0131 yanl\u0131\u015f bilgilendiren \/ y\u00f6nlendiren haberlerle m\u00fccadele edecek.<\/p>\n Samim Saner: “T\u00fcrk Halk\u0131n\u0131n Akl\u0131nda Cevaps\u0131z Soru Kalmas\u0131n<\/strong><\/p>\n G\u0131da G\u00fcvenli\u011fi Derne\u011fi’nin \u0130nternet \u00fczerinden yay\u0131lan \u015fehir efsanelerinin t\u00fcketici \u00fczerinde etkilerini \u00f6l\u00e7en ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 kamuoyuyla payla\u015fmak ve t\u00fcketicinin g\u0131da g\u00fcvenli\u011fi konusunda do\u011fru bilgilendirilmesine katk\u0131da bulunmak \u00fczere hizmete a\u00e7\u0131lan \u00c7a\u011fr\u0131 Merkezi’ni tan\u0131tmak amac\u0131yla d\u00fczenlenen bas\u0131n toplant\u0131s\u0131nda konu\u015fan Dernek Ba\u015fkan\u0131 Samim Saner, asparagas haberlerle t\u00fcketiciyi bilgilendirmek suretiyle m\u00fccadele edeceklerini s\u00f6yledi.<\/p>\n <\/p>\n \u00c7a\u011fr\u0131 Merkezi’nin bu alanda ve bu kapsamda at\u0131lm\u0131\u015f bir ilk ad\u0131m oldu\u011funu belirten Saner, \u015f\u00f6yle devam etti: “T\u00fcrk t\u00fcketicilerinin endi\u015feleri, dan\u0131\u015facaklar\u0131 adres konusundaki soru i\u015faretleri G\u0131da G\u00fcvenli\u011fi Derne\u011fi olarak bizleri harekete ge\u00e7irdi. \u0130\u015fte bu y\u00fczden iki bilgi payla\u015f\u0131m platformunu geli\u015ftirdik ve devreye soktuk: \u00c7a\u011fr\u0131 Merkezi’mizde g\u0131da g\u00fcvenli\u011fi konusunda 200 saat e\u011fitim g\u00f6rm\u00fc\u015f elemanlar\u0131m\u0131z ayda 15 bin soruya yan\u0131t verebilme kapasitesine sahipler. Elemanlar\u0131m\u0131z t\u00fcketicilerin sorular\u0131na yan\u0131t vererek yanl\u0131\u015f inan\u0131\u015flar\u0131 d\u00fczeltirlerken, g\u00fc\u00e7lendirdi\u011fimiz web sitemizde de t\u00fcketiciler i\u00e7in do\u011fru bilginin adresi olmaya devam edece\u011fiz. Bilgi bankam\u0131zda yan\u0131tlar\u0131 bulunmayan sorular ise, 48 saat i\u00e7inde bilgi verilmek \u00fczere uzmanlar taraf\u0131ndan yan\u0131tlanacak.”<\/p>\n G\u0131da G\u00fcvenli\u011fi Bilgi D\u00fczeyi Ara\u015ft\u0131rmas\u0131 T\u00fcrk T\u00fcketicisinin Bak\u0131\u015f A\u00e7\u0131s\u0131n\u0131 Yans\u0131t\u0131yor<\/strong><\/p>\n Internet \u00fczerinden yay\u0131lan \u015fehir efsanelerini t\u00fcketiciler \u00fczerindeki etkisini \u00f6l\u00e7mek amac\u0131yla G\u0131da G\u00fcvenli\u011fi Derne\u011fi taraf\u0131ndan GfK T\u00fcrkiye’ye yapt\u0131r\u0131lan G\u0131da G\u00fcvenli\u011fi Bilgi D\u00fczeyi Ara\u015ft\u0131rmas\u0131, \u0130nternet’in t\u00fcketiciler \u00fczerindeki g\u00fcc\u00fcn\u00fc do\u011frular nitelikte. Ara\u015ft\u0131rma ile ilgili bilgi veren G\u0131da G\u00fcvenli\u011fi Derne\u011fi Ba\u015fkan\u0131 Samim Saner “Ara\u015ft\u0131rmam\u0131z g\u0131da g\u00fcvenli\u011fi konusunda T\u00fcrk t\u00fcketicisinin halet-i ruhiyesini yans\u0131tan \u00f6nemli bir \u00e7al\u0131\u015fma oldu. 17 ilde ger\u00e7ekle\u015fen, y\u00fczde 74’\u00fc kad\u0131n, y\u00fczde 26’s\u0131 erkek, 661 ki\u015fiyi kapsayan ara\u015ft\u0131rmaya g\u00f6re T\u00fcrk t\u00fcketicisi i\u00e7in g\u0131da g\u00fcvenli\u011fi \u00f6nemli bir y\u00f6r\u00fcngede, t\u00fcketicinin endi\u015feleri y\u00fcksek ve komplo teorilerine e\u011filimli” dedi.<\/p>\n <\/p>\n Saner, ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 \u015f\u00f6yle yorumlad\u0131: “T\u00fcketicilerin yar\u0131s\u0131n\u0131n (y\u00fczde 51) \u2018\u0130nternet’ten edindi\u011fim bilgiler \u00fcr\u00fcn tercihimde etkilidir’ ifadesi ve \u0130nternet’te dola\u015fan her habere inanarak s\u00fcrekli t\u00fcketti\u011fi bir g\u0131da maddesinden hemen vazge\u00e7ebiliyor olmas\u0131 (y\u00fczde 58) ne denli manip\u00fclasyona a\u00e7\u0131k oldu\u011funu g\u00f6steriyor. T\u00fcrk t\u00fcketicisinin y\u00fczde 57’si \u0130nternet’ten yay\u0131lan her bilgiye inan\u0131rken, \u0130nternet’te dola\u015fan asparagas haberleri \u2018ger\u00e7ek d\u0131\u015f\u0131’ bulanlar\u0131n oran\u0131 y\u00fczde 37. \u2018Her zaman ger\u00e7ek d\u0131\u015f\u0131d\u0131r’ diyenlerin oran\u0131 ise y\u00fczde 21. Bu sonu\u00e7lar bize asparagas e-zincirlere kar\u015f\u0131 kapsaml\u0131 ve k\u00f6kl\u00fc bir duru\u015f sergilenmemiz gerekti\u011fini g\u00f6sterdi. Do\u011fru san\u0131lan yanl\u0131\u015flarda yeni bir fenomen olarak kar\u015f\u0131m\u0131za \u00e7\u0131kan zincir e-postalar ya da \u0130nternet asparagaslar\u0131 hem t\u00fcketiciyi y\u00f6nlendirerek beslenme al\u0131\u015fkanl\u0131klar\u0131n\u0131n yanl\u0131\u015f bir y\u00f6nde de\u011fi\u015fmesine neden olabiliyor, hem de bir\u00e7ok ki\u015fi ve kurumu hedef tahtas\u0131 haline getirerek telafisi m\u00fcmk\u00fcn olmayan maddi ve manevi zararlara neden olabiliyor.”<\/p>\n Asparagasa Zengin de \u0130nan\u0131yor Fakir de<\/strong><\/p>\n Bas\u0131n toplant\u0131s\u0131nda s\u00f6z alan Yeditepe \u00dcniversitesi G\u0131da M\u00fchendisli\u011fi B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Prof. Dr. Artemis Karaali, \u2018Asparagas Haberlere Akademik Bak\u0131\u015f’ ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131nda G\u0131da G\u00fcvenli\u011fi Derne\u011fi’nin ba\u015flatt\u0131\u011f\u0131 bilin\u00e7lendirme projesini bu konuda at\u0131lm\u0131\u015f \u00f6nemli bir ilk ad\u0131m olarak g\u00f6rd\u00fc\u011f\u00fcn\u00fc belirtti. T\u00fcrkiye’de internetten yay\u0131lan asparagas haberler nedeniyle bir \u2018bilgi kirlili\u011fi’ ortam\u0131n\u0131n ya\u015fand\u0131\u011f\u0131n\u0131, bu bilgiler nedeniyle zaman zaman g\u0131da sekt\u00f6r\u00fcn\u00fcn \u00e7ok a\u011f\u0131r yaralar alabildi\u011fini, hedef tahtas\u0131 haline gelen firmalar\u0131n neredeyse sat\u0131\u015flar\u0131n\u0131n durdu\u011funu belirten Karaali, bu nedenlerle, bilgi kirli\u011fini \u00f6nlemek i\u00e7in bilim insanlar\u0131n\u0131n ve medyaya g\u00f6revler d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc s\u00f6yledi.<\/p>\n <\/p>\n Karaali, asparagas haberlere inan\u0131\u015f konusunda tam bir e\u015fitlik ya\u015fand\u0131\u011f\u0131n\u0131, fakir-zengin, e\u011fitimli-e\u011fitimsiz ayr\u0131m\u0131 olmaks\u0131z\u0131n hemen herkesin asparagas haberlere inanabildi\u011fini belirterek, “T\u00fcrkiye’de g\u0131da g\u00fcvenli\u011fi konusunda hen\u00fcz t\u00fcketici bilincinin tam anlam\u0131yla olu\u015ftu\u011funu s\u00f6ylemek \u00e7ok zor. T\u00fcketicinin bu denli kirlenmi\u015f bilgiyle bo\u011fuldu\u011fu bir ortamda, e\u011fitimli ki\u015filerin dahi do\u011fru bilgiyle yanl\u0131\u015f bilgiyi birbirinden ay\u0131rt etmesi olduk\u00e7a zor g\u00f6r\u00fcn\u00fcyor” dedi.<\/p>\n Teknoloji Uzman\u0131 Serdar Kuzulo\u011flu “L\u00fctfen Bunlar\u0131 Sevdiklerinize Anlat\u0131n”<\/strong><\/p>\n Teknoloji uzman\u0131 Serdar Kuzulo\u011flu ise ‘\u0130nternet’ten Do\u011fan Hurafeler, T\u00fcrkiye ve D\u00fcnyada Ya\u015fanan S\u0131k\u0131nt\u0131lar’ ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131nda, ilk \u00e7\u0131k\u0131\u015f noktas\u0131 \u00e7o\u011fu zaman bulunamayan e-posta zincirlerin, d\u00fcnyan\u0131n her \u00fclkesinde \u00f6zellikle sa\u011fl\u0131kla ilgili konularda insanlar\u0131 \u00e7o\u011funlukla yanl\u0131\u015f bilgilerle, hurafelerle besledi\u011fine de\u011finerek “Farkl\u0131 k\u00fclt\u00fcrler, farkl\u0131 diller ve buna ba\u011fl\u0131 farkl\u0131 kullan\u0131m y\u00f6ntemleri ve k\u00fclt\u00fcrlerine ra\u011fmen bug\u00fcn internet \u00fcst\u00fcndeki su\u00e7 ve sorunlar y\u00fcz y\u0131llara dayal\u0131 hukuk ve g\u00fcvenlik \u00f6nlemleriyle korunan, ger\u00e7ek ya\u015fama k\u0131yasla \u00e7ok daha k\u00fc\u00e7\u00fck bir oranda g\u00f6r\u00fcl\u00fcyor. Ancak web2.0 dedi\u011fimiz ve kullan\u0131c\u0131lar\u0131n sitelerin i\u00e7eri\u011fini okuyup, izleyip t\u00fcketmek yerine katk\u0131da bulunduklar\u0131; hatta kimi durumda i\u00e7eri\u011finin sadece kullan\u0131c\u0131lar taraf\u0131ndan yarat\u0131lan i\u00e7erikle olu\u015ftu\u011fu d\u00f6nemde i\u015fler giderek karma\u015f\u0131kla\u015f\u0131yor” dedi.<\/p>\n <\/p>\n Kaotik bir ortamda yay\u0131lan asparagas bilgilerin zarar\u0131n\u0131n boyutlar\u0131n\u0131n tam olarak \u00f6l\u00e7\u00fclememesinin b\u00fcy\u00fck bir sorun oldu\u011funu s\u00f6yleyen Kuzulo\u011flu, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: “Bir marka ya da g\u0131da kategorisi ad\u0131na yay\u0131lan yanl\u0131\u015f bilgilerin zamana yay\u0131lan etkilerini kestirmek g\u00fc\u00e7. \u00dcstelik ayn\u0131 y\u00f6ntemi kullanarak bilginin do\u011frusunu yaymaya da imk\u00e2n yok. Bug\u00fcne kadar ya\u015fanan \u00f6rneklerde T\u00fcrkiye’nin en b\u00fcy\u00fck eksikli\u011fi hemen her geli\u015fmi\u015f \u00fclkede bir \u00f6rne\u011fine rastlanan ‘bilgi do\u011frulama’ kayna\u011f\u0131na sahip olmamas\u0131yd\u0131. Ancak bug\u00fcn g\u0131da konusunda i\u015fin do\u011frusunu yanl\u0131\u015f\u0131n\u0131 konunun bilimsel anlamdaki uzmanlar\u0131 ve \u00fcretici firma sorumlular\u0131ndan gelen bilgiler \u0131\u015f\u0131\u011f\u0131nda inceleyebilece\u011fimiz G\u0131da G\u00fcvenli\u011fi Derne\u011fi’nin \u00c7a\u011fr\u0131 Merkezi’nin hizmete girmi\u015f olmas\u0131 umut verici bir geli\u015fme.”<\/p>\n","protected":false},"excerpt":{"rendered":" G\u0131da g\u00fcvenli\u011fi kavram\u0131n\u0131n toplumda benimsenmesi ve yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131 amac\u0131 ile yola \u00e7\u0131kan G\u0131da G\u00fcvenli\u011fi Derne\u011fi, \u0130nternet’te, \u00f6zellikle e-posta yoluyla yay\u0131lan asparagas haberlere kar\u015f\u0131 harekete ge\u00e7ti. Yapt\u0131rd\u0131\u011f\u0131 ara\u015ft\u0131rma ile t\u00fcketicilerin \u0130nternet \u00fczerinden yay\u0131lan haberlerden olduk\u00e7a etkilendi\u011fini tespit eden dernek, t\u00fcketicilerde yanl\u0131\u015f \/ hatal\u0131 bilgi veren asparagas haberlere kar\u015f\u0131 do\u011fru bilgi verme ve bilin\u00e7 yaratma amac\u0131yla bir \u00c7a\u011fr\u0131 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/ggd.org.tr\/en\/wp-json\/wp\/v2\/posts\/2671"}],"collection":[{"href":"https:\/\/ggd.org.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ggd.org.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ggd.org.tr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ggd.org.tr\/en\/wp-json\/wp\/v2\/comments?post=2671"}],"version-history":[{"count":3,"href":"https:\/\/ggd.org.tr\/en\/wp-json\/wp\/v2\/posts\/2671\/revisions"}],"predecessor-version":[{"id":2778,"href":"https:\/\/ggd.org.tr\/en\/wp-json\/wp\/v2\/posts\/2671\/revisions\/2778"}],"wp:attachment":[{"href":"https:\/\/ggd.org.tr\/en\/wp-json\/wp\/v2\/media?parent=2671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ggd.org.tr\/en\/wp-json\/wp\/v2\/categories?post=2671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ggd.org.tr\/en\/wp-json\/wp\/v2\/tags?post=2671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}